Reporting notes
Questions to ask about your Google Ads data
Better prompts make the reporting scope explicit.
Start with the comparison
“Compare the last two completed weeks for this advertiser. Show campaign spend, conversions and CPA.”
Ask for reconciliation
“Do campaign rows sum to the account total? Explain missing or excluded rows.”
Make caveats visible
“Include exact dates, account time zone, currency, conversion lag and missing values.”
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