Reporting notes
Dashboards and AI reporting
Different ways to answer the same weekly question.
Use the dashboard for a stable view
A recurring chart is useful when the same measures are reviewed every week.
Use conversation for follow-up questions
An assistant can help structure a summary and explore which campaign rows contribute to a difference, provided its source data is accurate.
Verify either approach
Test the same periods and advertiser against a matching export. Convenience is only useful when the figures reconcile.
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