Reporting notes
Build a weekly report with your AI
A repeatable brief for a client-ready draft.
Define the scope
Choose one authorized advertiser and two completed weeks. Keep currency, time zone and conversion definitions consistent.
Read the difference
Show totals first, then the campaign contributions. Check both absolute and percentage changes, and distinguish zeros from missing data.
Review the draft
Reconcile the numbers with the source export. Separate findings from hypotheses and review the final wording before sharing.
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